DON’T FORGET THE CAPTION AND DESCRIPTION!
By Dennis Dames
Always provide the target audience with inviting information relating to your works, products and services. What are you selling or promoting? What is your message about it, and so on. It’s a powerful way to build brand awareness, and to keep your niche, business and service in the consciousness of readers, patrons and prospects.
Many entrepreneurs and other enterprising business people, are in the constant hunt for new followers, customers and prospects in the organic market. It’s a lucrative approach and strategy - when done with a well prepared ad, and publicity campaign - which is rich in literature about our business, product or service.
A well written heading, along with helpful info about a related entity and their updates, products, goods and services- are well represented in related searches. The idea is to always set our announcements, bulletins, and advertisements in competitive light - for the maximum returns.
Let’s avoid becoming link, image, poster and video farmers. It’s a mediocre practice in networking, marketing, advertising and selling. Let’s perfect the art of rewarding written communications in our advert drive.
Let’s understand what content writing and copywriting is all about. They are based on information, education, entertainment and persuasion. So, if we say that we are networkers, marketers, promoters and advertisers of - affiliate programs, brands, goods and services, then we must learn to write powerfully attractive and memorable promotional pieces - professionally.
It’s what separates the good, bad and ugly in affiliate and network marketing. Impressive expository, descriptive, and narrative styles of writing are absolutely essential in the advertising and information sharing business. A marketing communicator and advertiser have to learn - and practice the virtue of writing good ads - to become winning and accomplished.
We can learn a lot from their examples of presentable and appealing ads, and apply them free of cost in our worldwide community advertising and marketing crusade - with handsome results.
