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Hotels will need more than brands to differentiate in the future.
- “I’m not so sure how long brands
will survive and what is the long
enduring factor that makes one
sustainable...the market is oversaturated and there are still more
to come.”
TOM ITO
GLOBAL HOSPITALITY LEADER, GENSLER
- “By and large the hotels that we own
are in an A+ location, are extremely
high-quality, and are going to
attract customers regardless of the
brand they hold.”
REVENUE MANAGEMENT LEADER
LODGING REIT
- “Corporate hotels, they’re not awful,
but they’re forgettable: nothing
stands out, they all feel and look
the same, you can’t tell them apart,
and you are happy to leave.”
DAVID
FREQUENT BUSINESS TRAVELER
Tomorrow,
hotels will need to be about people.
Hospitality will always be about experiences and connecting to people. Even in the face of new technology,
evolving customer preferences, and new competitive threats, hospitality will require a human touch. A
personal and an active approach will place hotels on the same footing as the guests they serve and the
owners they work with.
Today
- Hotels offer a one-size-fitsall hospitality that serves
no one.
- Hotels chase instead of
incorporate guests.
- Hotels are separated
from the surrounding
communities.
- Hotels focus on one space
with one purpose.
- Hotels think of themselves
as mostly physical things.
Tomorrow
- The hotel of the future will be
an integrator of partnerships
to offer new and varied
experiences that can evolve
with guests.
- The hotel of the future will
be an integrator of networks
and people to build more
personal connections with
and between guests.
- The hotel of the future will
be an integrator of cultures,
merging global brands with
local roles in communities.
- The hotel of the future will
be an integrator of multipurpose spaces to provide a
platform of resources that
can serve new customers.
- The hotel of the future will
be an integrator of services
and businesses to play as the
nexus of the travel industry.
