Prospecting is Our Business
By Dennis Dames
We are not alone in our respective search for new and bankable leads to our enterprise. The most successful lead-generation businesses On and Offline - are the trusted ones.
Trust, is the most valuable asset of any business, because it’s the lifeblood of continuous lead generation. For example, Coca Cola is known to be the premier cola in the world; it has survived profitably through the generations - and is enjoyed very much today, and now more than ever - by the young and old alike.
There is no doubt that the Coca Cola company has done and is doing a remarkable job in building and maintaining its most trusted brand - throughout the world. It’s deeply ingrained in just about every nation on earth.
There are many examples of other leading companies that have successfully established their brand and trust thereof in the heart and soul of popular culture. They include: Burger King, KFC, Pizza Hut, Taco Bell, IBM, BMW, British Airways, Carnival Cruise Lines, Kraft, Nabisco - and a whole lot more.
Prospecting is their life! They have an active website with a top-level domain and they literally live with us; we see their ads on television everyday, we hear their promotional messages on the radio, we see their advertisements in the print media, we purchase their products and services often, their foods and drinks are part of our regular diet, their latest updates are in our inbox on time, and the list continues with all the useful prospecting tools available to them.
Entrepreneurs, affiliate marketers, MLM promoters and other small business folks can learn a great lot from the examples of the larger, seasoned, and profit-making prospect-hunters. They make themselves known at every golden opportunity, as they are highly confident in their brands and services.
Prospecting is about reaching out and letting people know who you are - and representing your product and service in the most convincing fashion. It’s a lifelong routine which reaps pleasing returns - with a gainfully dynamic strategy in place.
The more known and used a business, product or service is in the market, the greater its chances of ongoing success. If consumers are satisfied with a product or service - chances are they will become repeat customers; and they will certainly pass the good news on to their family members, neighbors, coworkers, associates and acquaintances. That’s what keeps an entity successfully alive and moving from strength-to-strength.
Let’s create, practice and nurture our uniquely innovative prospecting approach for lasting rewards. It’s the proven paying road to business sales success. Embrace it now - in our various On and Offline promotional campaigns.
See you at the top of the class.
