BOLT CHOSE HOME AND LOST!
Bolt who could live anywhere in earth, and hold his finances anywhere, chose to stick to home and to live and work in retirement from Jamaica; generating a “Jamaica cool” brand based on his global image!
By Gilbert Morris
Usain Bolt and his lady Jamaica teammates kept eyes of the world on them and off the biblical violence in Jamaica for at least 7 yrs!
They promoted Jamaica and carried the flag!
This allowed Jamaican brand to be reborn globally. Bolt who could live anywhere in earth, and hold his finances anywhere, chose to stick to home and to live and work in retirement from Jamaica; generating a “Jamaica cool” brand based on his global image!
Now he has lost $12 million of his income to theft!
But this is not the first sign of trouble: Jamaica is a stratified society in which - like Barbados - some light-skinned (plantation-dwelling) Jamaicans held themselves as superior to Bolt and when he bought his home in a posh neighbourhood, they tried to run him out. (Ca Newry have our light skinned people in check in The Bahamas).
If the Jamaican authorities fail to fix this situation - they should have confiscated/sequestered all company assets by now - Bolt will earn more millions, but during this year’s global track and field season, all the commentary will be about how Jamaica is so corrupt and crooked…they destroy their greatest global icon since Bob Marley and Butch Stewart!
